← Analytics (04 — 02)

Maximum signal.
Minimum data loss.

Ad blockers, iOS privacy changes, and cookie restrictions are eroding the signal your Meta campaigns need to perform. We implement both browser-side Pixel tracking and server-side Conversions API to recover that signal and give Meta's algorithm what it needs.

Start a project →
The signal problem — and how Pixel + CAPI fixes it
Pixel only — today
Signal lost to iOS & blockers
Events captured~40%
Event Match Quality3.2 / 10
Optimisation qualityPoor
→ Pixel
+
CAPI
Pixel + CAPI — after Echo
Signal recovered & deduplicated
Events captured~95%
Event Match Quality7.8 / 10
Optimisation qualityStrong
Is this for you?

You might need this if…

✦

You're running Meta Ads and your event match quality score is below "Good" — your campaigns are flying blind.

✦

You've seen your reported conversions drop since iOS 14 and haven't implemented Conversions API to compensate.

✦

Your retargeting audiences are smaller than expected — because the Pixel isn't firing for a large portion of visitors.

✦

You're launching a new Meta Ads account and want to build on a proper tracking foundation from day one.

Probably not for you if…

  • Your event match quality is already Excellent across all key events
  • You have a dedicated tracking engineer managing your implementation
  • You don't run Meta Ads and have no plans to
What's included

Give Meta's algorithm
what it needs.

The Meta Pixel alone is no longer enough. A proper tracking setup in 2026 requires both client-side and server-side implementation working together — deduplicating events, improving match quality, and giving your campaigns the conversion data they need to optimise.

01
01

Meta Pixel Implementation

Clean browser-side Pixel setup via GTM — base code, standard events, and custom events for every key action on your site, with proper deduplication parameters in place.

Browser Side
02
02

Conversions API (CAPI) Setup

Server-side event sending via the Meta Conversions API — bypassing browser limitations and recovering conversions lost to ad blockers and iOS privacy restrictions.

Server Side
03
03

Event Deduplication

Proper event ID implementation ensuring that when both Pixel and CAPI fire for the same conversion, Meta counts it once — keeping your reported numbers accurate.

No Double Counting
04
04

Custom Conversions & Audiences

We set up the custom conversion events and website custom audiences your campaigns need — purchase events, lead events, add-to-cart, and engagement audiences for retargeting.

Audience Ready
05
05

Pixel Audit & Health Check

For existing setups, we audit your Pixel using Events Manager and the Test Events tool — identifying misfiring events, duplicate conversions, and poor match quality before they impact campaign performance.

Verified Quality
How we work

From signal loss
to signal strength.

01

Audit

We review your current Pixel setup, test event quality in Events Manager, and document exactly what's missing, misfiring, or duplicated.

Day 1
02

Pixel & GTM Setup

Browser-side Pixel implementation via GTM with clean event architecture, deduplication parameters, and all standard events configured.

Day 2–3
03

CAPI Integration

Server-side Conversions API integration — connected to your website's server or via a gateway solution, sending events that the Pixel can't reach.

Day 3–5
04

QA & Handover

Final validation in Test Events and Events Manager. Event match quality confirmed as Good or Excellent before we hand over.

Day 6–7
Client words

We were running Meta Ads with only 40% of our purchase events being reported. Echo implemented CAPI and within two weeks our Advantage+ campaigns had enough data to actually optimise — ROAS improved from 1.8× to 3.4×.

E-commerce Director — Fashion, Stockholm

FAQs

Common questions.

  • CAPI sends conversion events from your server directly to Meta — bypassing ad blockers, iOS restrictions, and browser privacy settings that block the browser-side Pixel. Without it, Meta only sees a fraction of your actual conversions.

  • It depends on your tech stack. For many platforms (Shopify, WooCommerce, etc.) we can implement via native integrations or a gateway solution with no developer needed. For custom setups, some server-side work may be required.

  • Through event deduplication — we pass a unique event ID in both the Pixel and CAPI events, so Meta knows to count them as one conversion even when both fire.

  • Event match quality improvements are visible in Events Manager within 24–48 hours. Campaign performance improvements typically show within 2–4 weeks as Meta relearns with better data.

  • Yes. Our CAPI implementation is designed to be compliant with GDPR and only sends data after cookie consent has been granted. We integrate with your consent management platform as part of the setup.

Let's make sure Meta has
the data it needs to perform.

Get in touch →