Capture intent at the
exact moment it exists.

Search, Shopping, and Performance Max campaigns built around real intent — not vanity keywords. Structured for maximum relevance, managed with precision bidding, and continuously refined to lower your cost per acquisition.

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Live search auction — how we win the click
google.com/search
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QS 9/10Pos #1CTR 12.4%
Sponsored competitor-a.se
Health Check Stockholm — Book Online
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QS 5/10Pos #3
competitor-b.se
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Various health services available in the Stockholm area…

Win the auction.
Win the customer.

Google Ads is an auction. Higher Quality Scores mean lower costs and better positions. We structure campaigns obsessively — tight ad groups, tested copy, clean landing pages — so you pay less per click and convert more of them.

−62%Cost per lead
4.1×ROAS
9/10Avg Quality Score

Campaigns built to convert,
not just to spend.

From account structure to bid strategy to weekly optimisation — we own Google Ads end-to-end. Every campaign is built around your business goals and refined with real conversion data.

01
01

Search & Shopping Campaigns

We structure campaigns around real search intent — not vanity keywords. Tight ad groups, tested copy, and smart bidding that scales when results arrive. For e-commerce, we build Shopping and Performance Max campaigns with strong asset groups and feed optimisation.

High Intent
02
02

Conversion Tracking Setup

Every campaign is backed by accurate tracking via GA4 and Google Tag Manager. We track what matters — leads, calls, purchases — not just pageviews. Without clean data, the algorithm can't learn and neither can we.

Data Foundation
03
03

Bid Strategy & Budget Control

Smart bidding works — when it has clean data to learn from. We configure Target CPA and Target ROAS strategies with the right budget guardrails so spend flows where results are. Every euro is accountable.

Precision
04
04

Ongoing Optimisation

We don't set up and disappear. Weekly reviews, search term pruning, A/B copy tests, and bid adjustments — a continuous improvement cycle. The account gets more efficient every month.

Always On
05
05

Clear, Honest Reporting

A live Looker Studio dashboard, weekly email summaries, and monthly strategy calls — a clear picture of what's working, what we're testing, and what it means for your business.

Transparency

From first call to
first conversion.

01

Account Audit

We analyse your existing campaigns, identify waste, and map the opportunities your current setup is missing.

Week 1
02

Strategy & Build

Campaigns structured from scratch or rebuilt — keywords, ad groups, copy, and tracking all configured properly.

Week 2
03

Launch & Learn

Campaigns go live with close monitoring — catching issues early and feeding the algorithm clean conversion data.

Weeks 3–4
04

Optimise & Scale

Once the data speaks, we scale what works — increasing budgets on top performers and cutting what doesn't earn its place.

Month 2+

Who this is for.

✦

E-commerce brands wanting a clear, accountable return on every euro spent across Search and Shopping.

✦

B2B companies that need qualified leads from Google and want a partner who understands pipeline, not just clicks.

✦

Businesses that have run Google Ads before but never seen a clear ROI — and want to understand exactly why.

✦

Founders who want expert campaign management without hiring a full in-house performance team.

Probably not for you if…

  • You're looking for overnight results with no testing phase
  • Your monthly ad budget is under €1,500
  • You don't have a clear product or proven offer yet
  • You need to approve every individual ad decision before we move

Within 60 days, our cost per lead dropped from €11 to €4.20. We'd been running Google Ads for two years and never seen results like this. Same budget, just spent better.

Founder — Health Clinic, Sofia

Common questions.

  • We recommend a minimum of €1,500/month in ad spend. Most clients spend between €3,000–€15,000/month. Our management fee is separate and scales with scope.

  • Yes. For e-commerce brands, we build PMax campaigns with strong asset groups and feed optimisation — maximising visibility across Search, Shopping, YouTube, and Display.

  • We write all ad copy and provide creative direction. For visual production we work with your existing assets or bring in creative partners through our Creative service.

  • Live Looker Studio dashboard, weekly email summary, and a monthly strategy call. No black boxes, no vanity metrics.

  • First 2–4 weeks are a learning phase. Clear direction by week 6–8. Scalable results at the 60–90 day mark when full optimisation kicks in.

Ready to stop wasting budget
and start winning clicks?

Get a free audit →