Move people through the
funnel on every scroll.
Facebook and Instagram campaigns from cold audience to closed sale — creative strategy, audience segmentation, retargeting architecture, and budget allocation managed across both platforms as one integrated system.
Start a project →Cold audience today.
Loyal customer tomorrow.
Meta's power is the funnel. We build layered campaigns that introduce your brand to cold audiences, nurture interest through creative sequencing, and close with precision retargeting — each layer reinforcing the next.
Full-funnel campaigns
that compound over time.
From audience architecture to creative testing to ongoing optimisation — we manage Meta Ads as a system, not a set of disconnected campaigns. Every layer of the funnel is designed to feed the next.
Audience Strategy & Segmentation
We build layered audience architectures — lookalikes, interest stacks, custom audiences, and retargeting pools — each sized and staged to match your funnel. No broad targeting, no budget waste.
Full FunnelCreative Testing & Iteration
We run structured creative and audience tests continuously — identifying winners fast, cutting losers early, and scaling what works. Ad fatigue is managed proactively with fresh creative rotations every week.
PerformanceRetargeting & Funnel Architecture
Multi-stage retargeting flows that re-engage website visitors, video viewers, and lead form openers — with messaging tailored to where they are in the decision process. No warm lead left behind.
ConversionMeta Pixel & Conversions API
iOS privacy changes reduced Meta's signal by up to 40%. We implement server-side tracking via the Conversions API alongside the Pixel — restoring signal quality and giving the algorithm what it needs to optimise.
Signal RecoveryCatalogue & Dynamic Ads
For e-commerce, we set up and optimise product catalogue campaigns — showing the right products to the right people automatically, with dynamic creative that scales without manual work.
E-CommerceFrom cold audience to
loyal customer.
Audit & Strategy
We review your existing account, pixel setup, and creative — then build a funnel strategy mapped to your specific business goals.
Week 1Build & Launch
Campaigns structured across funnel stages, tracking verified, creative ready — launched with tight budgets while we gather initial data.
Week 2Test & Learn
Systematic creative and audience testing in the first 30–60 days — finding what resonates before scaling spend.
Weeks 3–8Scale & Optimise
Winners get more budget. Retargeting layers deepen. The funnel compounds — delivering more results for the same or lower cost over time.
Month 2+Who this is for.
E-commerce and DTC brands that want a structured, full-funnel Meta strategy — not just boosted posts.
Brands investing €2,000+ per month in Meta Ads and not seeing a clear return on that spend.
Companies that know creative is the key lever on Meta but need help with testing frameworks and audience architecture.
Businesses that want Meta and Google working together as one system, not in separate silos.
Probably not for you if…
- You want to run one ad to one audience and see what happens
- Your monthly Meta budget is under €1,500
- You don't have creative assets or the ability to produce them
- You need results within the first two weeks
We were spending €3,000 a month on Meta with almost nothing to show for it. Echo restructured everything — within 90 days we had a full funnel running and our cost per lead dropped by half.
Common questions.
Yes. We manage both as one integrated system through Meta Ads Manager — budget and creative optimised across both platforms based on where your audience responds best.
We write all ad copy, provide creative direction, and build creative briefs. For production — video, photography, design — we work with your assets or bring in creative partners through our Creative service.
iOS privacy changes reduced Meta's tracking signal. We implement the Conversions API (server-side tracking) alongside the Pixel — restoring 85–95% of lost signal and giving the algorithm the data it needs.
We recommend a minimum of €1,500–2,000/month for Meta Ads to build and test a proper funnel. Most clients spend €3,000–€15,000/month. Our management fee is separate.
The first 30–60 days are testing phase — finding winning creative and audience combinations. Scalable, consistent results typically emerge at the 60–90 day mark as the funnel matures.