Most businesses are running
on data they can't
actually trust.
Misconfigured GA4. Missing conversion events. Ad platforms attributing the same sale three times. It's more common than you think — and it means every budget decision is built on shaky ground. We fix the foundation so your numbers reflect reality, then make those numbers impossible to ignore.
Audit my analytics →From noise
to reliable signal.
A tracking audit typically reveals that 30–60% of marketing data is either missing, duplicated, or mis-attributed. We find exactly what's broken and fix it — so every decision you make is based on what actually happened.
Three disciplines.
One reliable foundation.
GA4 setup, GTM configuration, and event tracking — built correctly from the start so every number you see is one you can act on with confidence.
Browser-side pixel plus server-side Conversions API — so iOS changes and ad blockers don't silently drain the signal your campaigns depend on to optimise.
Custom Looker Studio dashboards pulling data from every platform — updated in real time, built around your KPIs, and readable by your whole team without a login.
Analytics that gives you
numbers worth acting on.
Clean data doesn't happen by accident. It requires a correctly configured tracking stack, verified events, reliable attribution, and a reporting layer your team can actually use. We build all of it — and make sure it stays accurate.
Tracking Audit & Diagnosis
We review your entire tracking setup — GA4, GTM, pixels, ad platform integrations — and map exactly what's missing, misconfigured, or double-counting. Most audits reveal 3–5 critical issues that have been silently distorting data for months.
Find the ProblemsGA4 & GTM Implementation
Full GA4 configuration with clean GTM setup, correctly scoped custom events, conversion goals, and audience definitions. Built to capture every interaction that matters — and nothing that doesn't.
Clean FoundationMeta Pixel & CAPI
Browser pixel plus server-side Conversions API configured together — maximising signal quality and event match scores so your Meta campaigns have the data they need to optimise, regardless of browser restrictions.
Full SignalCross-Channel Dashboard
Custom Looker Studio dashboard connecting GA4, Google Ads, Meta, Search Console, and any other platform you run — giving you one real-time view of total performance with blended ROAS, cross-channel CPA, and the metrics that actually matter.
One Clear ViewOngoing Monitoring & QA
Tracking breaks silently — tags stop firing, pixels get blocked, events stop recording. We provide regular QA checks and alerts so data quality issues are caught and fixed before they affect a month's worth of decisions.
Always AccurateFrom broken tracking
to decisions you can trust.
Audit & Diagnose
We review your GA4, GTM, pixels, and ad integrations — mapping exactly what's missing, broken, or double-counting before we touch a single setting.
Day 1–2Build & Configure
Full tracking stack implemented — clean GTM container, properly configured GA4, and ad platform pixels — tested and verified against live data before going live.
Day 3–5Connect & Verify
All data sources connected, events confirmed firing correctly, conversions verified end-to-end. Nothing goes live until we've confirmed the numbers are right.
Day 5–7Dashboard & Handover
Live dashboard delivered, walkthrough completed, ownership transferred. You leave knowing exactly what every number means and how to use it.
Day 7–10Who this is for.
Businesses spending on paid media but unable to confidently answer "what's actually working" — because the data is incomplete or unreliable.
Companies that migrated to GA4 but never properly configured it — still looking at incomplete data months later.
E-commerce brands running Meta ads where iOS changes have eroded pixel data and campaign optimisation has suffered as a result.
Teams that start every Monday morning logging into five platforms and still can't see the full picture of last week's performance.
Probably not for you if…
- You have a dedicated data engineering team managing your stack
- You're pre-revenue and not yet running paid channels
- You only need a simple spreadsheet report rather than live tracking
We thought our tracking was fine. Echo's audit found that 40% of our conversions weren't being recorded, our GA4 was firing duplicate events, and our Meta pixel hadn't been working properly for six months. Once fixed, our ROAS nearly doubled overnight.
Common questions.
Common signs: GA4 shows fewer conversions than your CRM, your Meta ROAS looks different in Ads Manager vs GA4, you migrated from UA and never fully rebuilt events, or you simply can't confidently answer what percentage of leads came from which channel.
For most implementations, we work entirely through Google Tag Manager — no code deployment required from your dev team. For server-side tracking and CAPI, we may need brief developer involvement, which we scope and manage from our side.
We stage all changes carefully and test in preview mode before publishing anything live. Campaigns continue running throughout. In most cases, fixing tracking improves campaign performance within days as the ad platform algorithms recalibrate on better data.
GA4 is your source of truth for website behaviour — sessions, events, conversions across all channels. The Meta Pixel (with CAPI) sends conversion signals back to Meta specifically, so their algorithm can find more people likely to convert. Both are essential if you're running Meta ads.
Yes. Tracking breaks silently — we offer monthly QA retainers that check event firing, data integrity, and dashboard accuracy. We can also handle new event tracking as your site evolves without you needing to manage it yourself.