An identity
built to last.
Your brand identity is the first thing people see and the last thing they forget. We design complete visual systems — built on your brand strategy — that are consistent, professional, and impossible to confuse with anyone else.
Start a project →You might need this if…
Your logo was designed years ago and your brand has outgrown it — it no longer reflects who you are or where you're going.
You have no brand guidelines — designers, printers, and developers all interpret the brand differently, creating inconsistency.
You're launching a new company, product, or division and need a complete visual identity from the ground up.
Your visual identity works in isolation but doesn't scale — it falls apart on different backgrounds, at different sizes, or on different platforms.
Probably not for you if…
- Your brand identity was recently designed and you're happy with it
- You have a strong in-house design team managing the identity
- You need a quick logo tweak rather than a complete system
Every element.
Every context.
We don't just design logos — we build complete visual systems. Every element is designed with purpose, grounded in your brand strategy, and documented clearly so you can apply it consistently across every channel and touchpoint.
Logo Design
A primary logo, secondary variations, and mark — designed to work across every context from a business card to a billboard, in colour, black and white, and at any scale.
Every ContextColour System
A primary and secondary colour palette with clear usage rules — chosen to reflect your brand personality, work accessibly, and create immediate visual recognition.
Instant RecognitionTypography
A type system with primary and secondary typefaces, sizing scales, and hierarchy rules — giving your brand a consistent and readable voice across all written communications.
Always ReadableVisual Language & Style
Photography style, illustration guidelines, iconography, and pattern or texture usage — the supporting elements that give your brand depth and consistency beyond the logo.
Full SystemBrand Guidelines Document
A complete, practical guidelines document covering every element of the identity system — so your team, printers, and developers all work from the same rulebook.
Share & ScaleFrom brief
to brand.
Discovery & Strategy
We start with your brand strategy — or build it if needed — to ensure the visual identity reflects something real, not just personal taste.
Week 1Concept Development
We develop 2–3 distinct visual directions, each grounded in the strategy and explored across multiple applications so you can see how they'll actually work.
Week 2Refinement
We refine the chosen direction — tightening proportions, developing secondary elements, and testing across all key use cases.
Week 3Delivery
Final files in all formats plus brand guidelines document. We walk your team through the system and advise on rollout.
Week 4We had a logo but no real brand. Echo built us a complete identity system that we've been using consistently for 18 months — it's made every piece of marketing look more professional and more coherent.
Common questions.
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Ideally yes — identity without strategy is decoration. If you don't have a strategy, we'll develop one as the first phase of the project. It makes the resulting identity significantly more effective.
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You receive everything: vector files (AI, EPS, SVG), high-resolution PNGs across all colour variations, PDF guidelines document, and web-optimised versions ready for digital use.
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Absolutely. Many clients have designers who handle production work but need strategic creative direction for the identity system itself. We can hand over to your team at any stage.
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We don't build websites, but we design for digital and can advise on how to apply the identity online. We work closely with web developers and can recommend partners.
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We present 2–3 distinct directions in the concept stage, each shown across multiple applications. We then refine the chosen direction through up to two revision rounds.