Wrong data.
Wrong decisions.
Every time.
If your data is wrong, every decision built on it is wrong too. We set up Google Analytics 4 and Google Tag Manager correctly from the ground up — giving you accurate, reliable data you can actually use to grow your business.
Audit my tracking →You might need this if…
You migrated from Universal Analytics to GA4 but aren't confident the setup is correct — conversions are tracking, but you don't know if the numbers are actually accurate.
Your Google Ads campaigns are optimising on the wrong conversion events, or your conversion numbers don't match what your CRM shows — a clear sign of tracking problems.
You're launching a new site or rebuilding your tracking from scratch and want to build the data foundation properly the first time, not fix it six months later.
You're running a significant monthly ad budget and even a 10–15% tracking gap represents a material amount of attribution data you're losing every month.
Probably not for you if…
- You have a dedicated analytics engineer managing your data infrastructure
- Your tracking was recently set up and audited and data integrity is confirmed
- You're pre-launch with no live traffic to track yet
Build your
data foundation.
GA4 is more powerful than Universal Analytics ever was — but it requires a proper setup to unlock that power. We handle every layer of implementation so your data is clean, your events are meaningful, and your reports actually answer your questions.
GA4 Property Setup
Full GA4 property configuration — data streams, data retention settings, internal traffic filters, cross-domain tracking, and user properties — all set up correctly before a single event fires.
Clean FoundationGoogle Tag Manager Implementation
GTM container setup with a clean tag architecture — GA4 configuration tag, event tags, triggers, and variables structured so future tracking changes can be made quickly and safely, without touching code.
Future-ProofCustom Event & Conversion Tracking
We identify the actions that matter most to your business — form submissions, phone calls, purchases, bookings — and implement precise event tracking and conversion goals for each one.
Every Conversion CapturedGoogle Ads Conversion Import
GA4 conversion events imported into Google Ads with the correct attribution settings — giving your campaigns access to the conversion data they need to optimise bidding and performance.
Ads Optimised RightTracking Audit & QA
For existing setups, we run a full audit using DebugView, Tag Assistant, and direct GA4 reporting — identifying duplicate events, missing conversions, and data discrepancies before they cost you.
Full QAFrom broken data
to a clean implementation.
Tracking Audit
We review your existing GA4 setup, GTM container, and conversion configuration — documenting exactly what's working, what's wrong, and what's missing entirely.
Day 1–2Measurement Plan
We define your complete event taxonomy — which events to track, how to name them, what parameters to capture, and which ones count as conversions — before writing a single tag.
Day 2–3Implementation
GA4 configured, GTM container built, all events implemented and tested in Preview mode before any changes go live. Every tag QA'd in DebugView before publication.
Day 3–5QA & Handover
Final QA across all events, conversion imports verified in Google Ads, and full documentation of the setup delivered so any developer or analyst can understand and maintain it.
Day 6–7Our GA4 setup had been double-counting purchases for months. Echo found it in the first hour of the audit. After fixing it, our actual ROAS turned out to be 30% lower than we thought — but at least we were finally making decisions on real numbers.
Common questions.
If you already have GTM installed, we can implement everything through the tag manager container without touching your site code directly. If GTM isn't installed, we'll provide a simple one-time snippet for your developer to add — after that, everything is managed through GTM.
We test everything in GA4 DebugView and GTM Preview mode before anything goes live. We then cross-reference conversion numbers against your CRM or order management system to confirm accuracy. You'll receive a QA report showing every event tested and confirmed working.
Because everything is implemented through GTM, most updates can be handled without code changes. We document the setup clearly so your team or any future agency can maintain it. For significant site changes, we recommend a tracking review — we offer this as an add-on or as part of an ongoing retainer.
Yes. The audit approach lets us identify specifically what needs fixing rather than starting from scratch. In some cases, a targeted fix is faster and less disruptive. In others — particularly badly structured GTM containers — a clean rebuild is actually faster in the long run. We'll recommend the right approach after reviewing your setup.