One screen.
Every number
that matters.
Logging into five platforms every morning isn't a reporting strategy. We build centralised Looker Studio dashboards that pull every channel into one live view — so you always know exactly where you stand.
Build my dashboard →You might need this if…
You start the day opening GA4, then Google Ads, then Meta, then a spreadsheet — and still can't see the full picture.
Your monthly report takes hours to pull together manually — copy-pasting numbers from five different platforms into a slide deck.
You're investing in paid media but have no single view that shows total spend, total revenue, and ROAS across all channels at once.
Your team or clients need regular reporting but the data lives in too many places to share easily or consistently.
Probably not for you if…
- You only run one channel and the native platform report is sufficient
- You already have a BI team managing live reporting infrastructure
- You need a simple weekly export rather than a live dashboard
What you get
This is what clarity looks like.
A real-time Looker Studio dashboard, built around your KPIs. Connected to your actual data sources. Updating automatically, every day.
Built around
your KPIs. Not ours.
We don't use templates. Every dashboard is designed from scratch around the metrics that actually matter for your business — with the right visualisations, the right data sources, and the right level of detail for the people reading it.
KPI Discovery & Metric Alignment
Before we open Looker Studio, we align on what actually matters. We work with you to separate vanity metrics from meaningful ones — identifying the 8–12 numbers that genuinely indicate whether your marketing is working.
Strategy FirstMulti-Channel Data Connections
We connect GA4, Google Ads, Meta Ads, LinkedIn, Google Search Console, and any other source your business uses — all flowing into one dashboard, updating automatically in real time without any manual input.
Always LiveCustom Dashboard Design
We design the layout, choose the right chart types, and structure the narrative — so the dashboard reads clearly at a glance and tells a coherent story from top to bottom, not just a collection of numbers.
Purpose-Built LayoutBlended & Calculated Metrics
Blended ROAS, cross-channel CPA, attributed revenue — the metrics that don't exist natively in any single platform but matter most for understanding overall performance. We build these as calculated fields directly in the dashboard.
Cross-Channel ViewHandover, Training & Ownership
You own the dashboard completely. We walk you and your team through every panel, explain every metric, and make sure you know how to use it — so you're never dependent on us to understand your own performance data.
You Own ItFrom messy data
to one clear view.
Discovery Call
We map your current data sources, understand your reporting needs, and agree on the exact KPIs the dashboard should track.
Day 1Data Connections
We connect all data sources, validate the data is flowing correctly, and build any calculated or blended metrics your dashboard needs.
Day 2–3Build & Design
Dashboard built, designed for clarity, and reviewed against your KPI brief. We share a draft link for your feedback before finalising.
Day 4–6Handover & Training
Live walkthrough, ownership transferred, and a short reference guide so your whole team can use it confidently from day one.
Day 7We used to spend half of Monday morning building the weekly report. Now it's just a link we share. The dashboard Echo built has genuinely changed how we run our marketing meetings.
Common questions.
Looker Studio dashboards can be shared as a view-only link with no login required, or restricted to specific Google accounts for added security. We set it up however works best for your team and any external stakeholders.
Most data connectors update every few hours automatically. GA4 and Google Ads data is typically fresh within 2–4 hours. Meta Ads data updates daily. For clients who need more frequent refreshes, we can configure scheduled data extracts.
Since you own the dashboard entirely, you or your team can add new connections at any time. We're also available for follow-up work if you want us to expand the dashboard — most additions take less than a day.
Yes. We can brand the dashboard with your client's logo and colours, making it a professional deliverable you share directly with them. This is common for agencies who want to automate client reporting without a custom BI tool.
We build dashboards to be self-sufficient, but we do offer retainer support for clients who want ongoing adjustments, new metric additions, or quarterly reviews to ensure the dashboard evolves with their business.