Reach decision-makers,
not just scroll-ers.
LinkedIn Ads for B2B brands that need pipeline, not just impressions. Sponsored Content, Lead Gen Forms, and Message Ads targeting the exact titles, industries, and companies that matter to your business.
Start a project →Target the boardroom.
Not the break room.
LinkedIn is the only platform where you can target by job title, company size, industry, and seniority — all at once. We build campaigns that put your brand in front of the exact people who make buying decisions, then nurture them into pipeline.
B2B campaigns that
build real pipeline.
From audience targeting to creative strategy to lead nurture — we manage LinkedIn Ads as a pipeline engine. Every campaign is designed to generate quality leads and move them toward a conversation.
Precision Audience Targeting
We build audiences by layering job title, seniority, industry, company size, and funding stage — reaching the exact decision-makers your sales team wants to talk to. No wasted impressions on the wrong people.
B2B TargetingSponsored Content & Thought Leadership
Ads that look and feel like valuable content — not interruptions. We create and manage sponsored posts, carousel ads, and video campaigns that build credibility and keep your brand top-of-mind with senior buyers.
Brand BuildingLead Gen Forms & Conversion Campaigns
LinkedIn's native Lead Gen Forms remove friction — pre-filled with profile data, they convert at 2–5× higher rates than landing pages. We build, test, and optimise these forms to maximise qualified lead volume.
PipelineAccount-Based Marketing (ABM)
Upload your target account list and we'll build campaigns that reach specific companies and decision-makers within them. Ideal for enterprise sales cycles where you know exactly who you want to reach.
ABMRetargeting & Nurture Sequences
B2B buying cycles are long. We build retargeting campaigns that keep your brand visible across the 3–6 month decision journey — moving prospects from awareness to consideration to demo request.
Long GameFrom first impression to
first meeting.
ICP & Targeting Workshop
We map your ideal customer profile and build LinkedIn audiences that match — job titles, industries, company size, seniority, and geography defined precisely.
Week 1Campaign Build & Creative
Ad formats selected, creative produced, Lead Gen Forms built, and tracking configured. Everything QA'd before launch.
Week 2Launch & Test
Campaigns go live with controlled budgets. We test audiences, creative, and ad formats — identifying what resonates with your specific buyer persona.
Weeks 3–6Scale & Nurture
Winning combinations get more budget. Retargeting layers activate. The pipeline compounds as brand recall builds over time.
Month 2+Who this is for.
B2B SaaS companies that need to reach senior decision-makers and generate qualified demo requests or sales conversations.
Professional services firms (consulting, legal, finance) looking to build thought leadership and credibility with a specific audience.
Companies entering a new market or vertical that need targeted brand awareness among decision-makers in that space.
Sales teams with a defined ICP and target account list who want marketing support to warm up prospects before outreach.
Probably not for you if…
- You sell directly to consumers (Meta or Google is usually better)
- Your monthly LinkedIn budget is under €2,000
- You don't have a clear ideal customer profile yet
- You expect cost-per-lead numbers comparable to Google Search
We needed to reach VPs of Marketing at Series B+ SaaS companies in Europe. Echo built a LinkedIn campaign that generated 47 qualified leads in 90 days — and 8 of those converted to sales conversations.
Common questions.
LinkedIn CPMs and CPCs are higher because the targeting is uniquely precise for B2B. You're reaching decision-makers by job title and company — something no other platform offers. The cost per lead is higher, but the lead quality and deal sizes are typically much larger.
Sponsored Content (single image and carousel) for awareness and thought leadership. Lead Gen Forms for direct lead capture. Message Ads for targeted outreach. We recommend the right mix based on your goals and sales cycle length.
We recommend a minimum of €2,000–3,000/month in ad spend for LinkedIn to build meaningful reach and generate enough data to optimise. Most B2B clients invest €5,000–€20,000/month. Our management fee is separate.
Yes. We can upload your target account list and build campaigns that reach specific companies and decision-makers within them. This is ideal for enterprise sales cycles where you know exactly who you want to influence.
We track leads, lead quality (by title/company), cost per qualified lead, and pipeline generated. Vanity metrics like impressions matter for brand campaigns, but we always tie results back to business impact.